Square Appointments Creative
Role: Design Technologist
As the sole Design Technologist on the Square Appointments creative team, I owned the public web and email experience for Square's Beauty, Wellness, and Fitness products. The role spanned campaign launches, marketing automation, and performance metrics tooling, with a focus on translating ambitious creative concepts into scalable, accessible production work.
Across launches, my work was consistently recognized for its visual polish, thoughtful accessibility, and ability to push the public web platform into more expressive, interactive territory than it had previously supported.
Brand concept explorations with WebGL
Square Go app landing page
Square Appointments for Weddings campaign landing page
Launched Square Appointments’ first Seasonal Campaign focused on beauty service offerings during the busy wedding season. Using GSAP and JavaScript, created interactive floral and dynamic typography animations paired with configurable accessibility features that created a pleasant user experience. The page made an impact across the company and more notably with sellers, contributing to a 55% conversation rate and a total of 4400 unique visitors when it ran from July to October 2023.